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I'm a

I'm a

Senior UX Designer

Senior UX Designer

Based in San Francisco

Based in San Francisco

Vida

Vida

Vida

Saffari

Saffari

Saffari

Currently working for Samsung
Design Innovation Center (SDIC)

Currently working for Samsung Design Innovation Center (SDIC)

Currently working for Samsung
Design Innovation Center (SDIC)

Selected Work.

Selected Work.

Design work grounded in people, guided by curiosity, and built for what’s next.

Design work grounded in people, guided by curiosity, and built for what’s next.

Hero image featuring the app on a phone device

SAMSUNG DESIGN INNOVATION CENTER • SHIPPED 2024

Adaptive Noise Control for Galaxy Buds3 Pro

Crafting the ideal UX/UI mobile experience for intelligent, adaptive AI hearing features.

UI Design, UX Flows, Wireframing, Prototyping, Usability Testing

Hero image featuring the app on a phone device

SAMSUNG DESIGN INNOVATION CENTER • SHIPPED 2024

Adaptive Noise Control for Galaxy Buds3 Pro

Crafting the ideal UX/UI mobile experience for intelligent, adaptive AI hearing features.

UI Design, UX Flows, Wireframing, Prototyping, Usability Testing

SAMSUNG DESIGN INNOVATION CENTER

New AI Device

Exploring new form factors for AI beyond screens in the agentic AI era.

AI UX, User Research, UX Strategy, Concept Design, Storytelling

SAMSUNG DESIGN INNOVATION CENTER

New AI Device

Exploring new form factors for AI beyond screens in the agentic AI era.

AI UX, User Research, UX Strategy, Concept Design, Storytelling

Image with a big purple logo and black background

SAMSUNG DESIGN INNOVATION CENTER

Future AI PC Experiences

Designing future laptop experiences where AI is built into everyday workflows.

AI Interaction Design, UX Research, UX/UI Flow, High-Fidelity Prototyping, Experience Videos

Image with a big purple logo and black background

SAMSUNG DESIGN INNOVATION CENTER

Future AI PC Experiences

Designing future laptop experiences where AI is built into everyday workflows.

AI Interaction Design, UX Research, UX/UI Flow, High-Fidelity Prototyping, Experience Videos

Hero image featuring a website on the laptop

SAMSUNG DESIGN INNOVATION CENTER

Designing for Neurodiversity

Creating inclusive mobile experiences for neurodivergent users that benefit everyone.

User Research, UX Strategy, Inclusive Design, Competitive Analysis, Concept Design, Workshop Facilitation

Hero image featuring a website on the laptop

SAMSUNG DESIGN INNOVATION CENTER

Designing for Neurodiversity

Creating inclusive mobile experiences for neurodivergent users that benefit everyone.

User Research, UX Strategy, Inclusive Design, Competitive Analysis, Concept Design, Workshop Facilitation

Hero image featuring a website on the laptop

SAMSUNG DESIGN INNOVATION CENTER

Predicting the Future of Earbuds

Translating emerging AI signals into future Galaxy Buds experience concepts.

AI Foresight, UX Strategy, Concept Design, AI Video Generation

Hero image featuring a website on the laptop

SAMSUNG DESIGN INNOVATION CENTER

Predicting the Future of Earbuds

Translating emerging AI signals into future Galaxy Buds experience concepts.

AI Foresight, UX Strategy, Concept Design, AI Video Generation

SAMSUNG DESIGN INNOVATION CENTER

Prototyping Future Galaxy Buds Interactions

Making future AI earbud experiences tangible through interaction design and prototyping.

Interaction Design, Wearable UX, UX/UI Flows, Prototyping, User Testing, Storytelling

SAMSUNG DESIGN INNOVATION CENTER

Prototyping Future Galaxy Buds Interactions

Making future AI earbud experiences tangible through interaction design and prototyping.

Interaction Design, Wearable UX, UX/UI Flows, Prototyping, User Testing, Storytelling

Hero image featuring the app on a phone device

SAMSUNG DESIGN INNOVATION CENTER • SHIPPED 2024

Adaptive Noise Control for Galaxy Buds3 Pro

Crafting the ideal UX/UI mobile experience for intelligent, adaptive AI hearing features.

UI Design, UX Flows, Wireframing, Prototyping, Usability Testing

SAMSUNG DESIGN INNOVATION CENTER

New AI Device

Exploring new form factors for AI beyond screens in the agentic AI era.

AI UX, User Research, UX Strategy, Concept Design, Storytelling

Image with a big purple logo and black background

SAMSUNG DESIGN INNOVATION CENTER

Future AI PC Experiences

Designing future laptop experiences where AI is built into everyday workflows.

AI Interaction Design, UX Research, UX/UI Flow, High-Fidelity Prototyping, Experience Videos

Hero image featuring a website on the laptop

SAMSUNG DESIGN INNOVATION CENTER

Designing for Neurodiversity

Creating inclusive mobile experiences for neurodivergent users that benefit everyone.

User Research, UX Strategy, Inclusive Design, Competitive Analysis, Concept Design, Workshop Facilitation

Hero image featuring a website on the laptop

SAMSUNG DESIGN INNOVATION CENTER

Predicting the Future of Earbuds

Translating emerging AI signals into future Galaxy Buds experience concepts.

AI Foresight, UX Strategy, Concept Design, AI Video Generation

SAMSUNG DESIGN INNOVATION CENTER

Prototyping Future Galaxy Buds Interactions

Making future AI earbud experiences tangible through interaction design and prototyping.

Interaction Design, Wearable UX, UX/UI Flows, Prototyping, User Testing, Storytelling

Selected Work.

Selected Work.

Design work grounded in people, guided by curiosity, and built for what’s next.