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SAMSUNG • 2023, 2025
SAMSUNG • 2023, 2025
SAMSUNG • 2023, 2025

Envisioning the Next Generation of AI-Powered Earbuds

Envisioning the Next Generation of AI-Powered Earbuds

Envisioning the Next Generation of AI-Powered Earbuds

Hero image featuring a website on the laptop
Hero image featuring a website on the laptop

Project Summary

Shaped future Galaxy Buds experience strategy through AI-assisted foresight research and concept development.

Shaped future Galaxy Buds experience strategy through AI-assisted foresight research and concept development.

Shaped future Galaxy Buds experience strategy through AI-assisted foresight research and concept development.

Patents, hiring trends, acquisitions, and AI capabilities offered clues about where personal audio was heading. The challenge was connecting these signals into a five-year vision for Galaxy Buds. I helped develop an LLM-assisted foresight process, synthesized findings into four strategic experience themes, and translated them into future concepts and videos to guide product exploration.

Patents, hiring trends, acquisitions, and AI capabilities offered clues about where personal audio was heading. The challenge was connecting these signals into a five-year vision for Galaxy Buds. I helped develop an LLM-assisted foresight process, synthesized findings into four strategic experience themes, and translated them into future concepts and videos to guide product exploration.

Role

UX Researcher & Interaction Designer

Timeline

Jul 2023 – Oct 2023, Dec 2024 – Feb 2025

Skills

AI Foresight, UX Strategy, Concept Design, AI Video Generation

Achievements

Shaped future Galaxy Buds experience directions, Helped establish new AI-powered research and video generation workflow for studio

My Contributions

My Contributions

AI-Assisted Foresight Research

Co-developed an LLM-assisted workflow to rapidly analyze hundreds of signals across patents, reports, hiring trends, and acquisitions, uncovering emerging AI capabilities.

Future Experience Design & Storytelling

Translated the strategy into eight future Galaxy Buds concepts, developing scenarios, storyboards, and concept videos to bring the opportunities to life and communicate them to stakeholders.

Experience Strategy & Opportunity Mapping

Synthesized research into four future experience themes, connecting emerging AI capabilities with user needs to identify promising directions for Galaxy Buds.

GenAI Workflow Development

Helped pioneer a generative AI video workflow that reduced production time and strengthened concept storytelling. Shared the process across the studio, where it was adopted by other teams.

Project details are confidential.
Please reach out directly to learn more about my role, process, and impact.

Project details are confidential.
Please reach out directly to learn more about my role, process, and impact.

Project details are confidential.
Please reach out directly to learn more about my role, process, and impact.