Hello, I'm Vida!
Hello, I'm Vida!
Hello, I’m Vida!
Origin Story
What sparked your passion for design?
What sparked your passion for design?
What sparked your passion for design?
Before I knew the word for design, I was practicing it. At eight, I built miniature worlds. At fifteen, I designed my first app, Choosing Credz, after noticing how social media was changing the way people captured and shared their lives. That instinct to observe, imagine, and create has stayed with me since.
Before I knew the word for design, I was practicing it. At eight, I built miniature worlds. At fifteen, I designed my first app, Choosing Credz, after noticing how social media was changing the way people captured and shared their lives. That instinct to observe, imagine, and create has stayed with me since.
Before I knew the word for design, I was practicing it. At eight, I built miniature worlds. At fifteen, I designed my first app, Choosing Credz, after noticing how social media was changing the way people captured and shared their lives. That instinct to observe, imagine, and create has stayed with me since.
Education
Where did you build your design toolkit?
Where did you build your design toolkit?
Where did you build your design toolkit?
At New York University's Tandon School of Engineering, I studied Integrated Design & Media, exploring the intersection of design, emerging technology, and human experience. Minors in business and design strategy, along with my involvement in NYU’s Entrepreneurial Institute, shaped a creative practice grounded in hands-on design, strategic thinking, and visual storytelling.
At New York University's Tandon School of Engineering, I studied Integrated Design & Media, exploring the intersection of design, emerging technology, and human experience. Minors in business and design strategy, along with my involvement in NYU’s Entrepreneurial Institute, shaped a creative practice grounded in hands-on design, strategic thinking, and visual storytelling.
At New York University's Tandon School of Engineering, I studied Integrated Design & Media, exploring the intersection of design, emerging technology, and human experience. Minors in business and design strategy, along with my involvement in NYU’s Entrepreneurial Institute, shaped a creative practice grounded in hands-on design, strategic thinking, and visual storytelling.
Current Work
Where are you designing today?
Where are you designing today?
Where are you designing today?
Today, I'm a Senior Interaction Designer at Samsung's Design Innovation Center in San Francisco, exploring how emerging technologies and AI can improve people’s lives and bringing those possibilities to life through design and storytelling.
Today, I'm a Senior Interaction Designer at Samsung's Design Innovation Center in San Francisco, exploring how emerging technologies and AI can improve people’s lives and bringing those possibilities to life through design and storytelling.
Today, I'm a Senior Interaction Designer at Samsung's Design Innovation Center in San Francisco, exploring how emerging technologies and AI can improve people’s lives and bringing those possibilities to life through design and storytelling.
Design Philosophy
What do you believe in as a designer?
What do you believe in as a designer?
What do you believe in as a designer?
I believe meaningful design begins with understanding the people it serves. I care about how an experience feels, what it communicates, and the quiet ways it shapes everyday life.
I believe meaningful design begins with understanding the people it serves. I care about how an experience feels, what it communicates, and the quiet ways it shapes everyday life.
I believe meaningful design begins with understanding the people it serves. I care about how an experience feels, what it communicates, and the quiet ways it shapes everyday life.
Creative Pursuits
What do I enjoy doing in my free time?
What do I enjoy doing in my free time?
What do I enjoy doing in my free time?
Outside of work, I keep creating — pottery, photography, and mini design sprints I share on Instagram. I'm inspired by psychology books, fashion history, and traveling to new places. I also run a book club centered around creativity, technology, and the future of design.
Outside of work, I keep creating — pottery, photography, and mini design sprints I share on Instagram. I'm inspired by psychology books, fashion history, and traveling to new places. I also run a book club centered around creativity, technology, and the future of design.
Outside of work, I keep creating — pottery, photography, and mini design sprints I share on Instagram. I'm inspired by psychology books, fashion history, and traveling to new places. I also run a book club centered around creativity, technology, and the future of design.
