Hello, I'm Vida!
Hello, I'm Vida!
Hello, I’m Vida!
Origin Story
What sparked your passion for design?
What sparked your passion for design?
What sparked your passion for design?
Before I knew the word for design, I was practicing it. At eight, I built miniature worlds. At fifteen, I designed my first app, Choosing Credz, after noticing how social media was changing the way people captured and shared their lives. That instinct to observe, imagine, and create has stayed with me since.
Before I knew the word for design, I was practicing it. At eight, I built miniature worlds. At fifteen, I designed my first app, Choosing Credz, after noticing how social media was changing the way people captured and shared their lives. That instinct to observe, imagine, and create has stayed with me since.
Before I knew the word for design, I was practicing it. At eight, I built miniature worlds. At fifteen, I designed my first app, Choosing Credz, after noticing how social media was changing the way people captured and shared their lives. That instinct to observe, imagine, and create has stayed with me since.
Education
Where did you build your design toolkit?
Where did you build your design toolkit?
Where did you build your design toolkit?
At New York University's Tandon School of Engineering, I studied Integrated Design & Media, exploring the intersection of design, emerging technology, and human experience. Minors in business and design strategy, along with my involvement in NYU’s Entrepreneurial Institute, shaped a creative practice grounded in hands-on design, strategic thinking, and visual storytelling.
At New York University's Tandon School of Engineering, I studied Integrated Design & Media, exploring the intersection of design, emerging technology, and human experience. Minors in business and design strategy, along with my involvement in NYU’s Entrepreneurial Institute, shaped a creative practice grounded in hands-on design, strategic thinking, and visual storytelling.
At New York University's Tandon School of Engineering, I studied Integrated Design & Media, exploring the intersection of design, emerging technology, and human experience. Minors in business and design strategy, along with my involvement in NYU’s Entrepreneurial Institute, shaped a creative practice grounded in hands-on design, strategic thinking, and visual storytelling.
Current Work
Where are you designing today?
Where are you designing today?
Where are you designing today?
Today, I'm a Senior Interaction Designer at Samsung's Design Innovation Center in San Francisco. I explore how emerging technologies can create valuable experiences for people, bringing those ideas to life through design, prototyping, and storytelling.
Today, I'm a Senior Interaction Designer at Samsung's Design Innovation Center in San Francisco. I explore how emerging technologies can create valuable experiences for people, bringing those ideas to life through design, prototyping, and storytelling.
Today, I’m a Senior Interaction Designer at Samsung’s Design Innovation Center in San Francisco. I explore how emerging technologies can create valuable experiences for people, bringing those ideas to life through design, prototyping, and storytelling.
Design Philosophy
What do you believe in as a designer?
What do you believe in as a designer?
What do you believe in as a designer?
I believe meaningful design starts with understanding what matters to people, not just what technology makes possible. I care about designing experiences that quietly improve everyday life and bring moments of connection and delight.
I believe meaningful design starts with understanding what matters to people, not just what technology makes possible. I care about designing experiences that quietly improve everyday life and bring moments of connection and delight.
I believe meaningful design starts with understanding what matters to people, not just what technology makes possible. I care about designing experiences that quietly improve everyday life and bring moments of connection and delight.
Creative Pursuits
What do I enjoy doing in my free time?
What do I enjoy doing in my free time?
What do I enjoy doing in my free time?
Outside of work, I keep creating — pottery, photography, and mini design sprints I share on Instagram. I'm inspired by psychology books, architecture, and traveling to new places. I also run a book club centered around creativity, technology, and the future of design.
Outside of work, I keep creating — pottery, photography, and mini design sprints I share on Instagram. I'm inspired by psychology books, architecture, and traveling to new places. I also run a book club centered around creativity, technology, and the future of design.
Outside of work, I keep creating — pottery, photography, and mini design sprints I share on Instagram. I'm inspired by psychology books, architecture, and traveling to new places. I also run a book club centered around creativity, technology, and the future of design.
