Startup, UX/UI Design, Product Design, User Research
Startup, UX/UI Design, Product Design, User Research
Startup, UX/UI Design, Product Design, User Research
Choosing Credz
Choosing Credz
Choosing Credz
Project Summary
Project Summary
Project Summary
A mobile app that helps users choose the best photo with confidence.
A mobile app that helps users choose the best photo with confidence.
A mobile app that helps users choose the best photo with confidence.
Choosing Credz transformed a scattered feedback process into a simple photo-polling flow. Users could upload photo options, invite trusted voters, track feedback automatically, and see which image received the most support. I founded the product at 15 and led the experience from research and UX/UI design to MVP launch in the App Store.
Choosing Credz transformed a scattered feedback process into a simple photo-polling flow. Users could upload photo options, invite trusted voters, track feedback automatically, and see which image received the most support. I founded the product at 15 and led the experience from research and UX/UI design to MVP launch in the App Store.
Choosing Credz transformed a scattered feedback process into a simple photo-polling flow. Users could upload photo options, invite trusted voters, track feedback automatically, and see which image received the most support. I founded the product at 15 and led the experience from research and UX/UI design to MVP launch in the App Store.
Role
Role
Role
Founder & UX/UI Designer
Founder & UX/UI Designer
Founder & UX/UI Designer
Timeline
Timeline
Timeline
Aug 2015 – Aug 2016
Aug 2015 – Aug 2016
Aug 2015 – Aug 2016
Skills
Skills
Skills
Mobile UX/UI, User Research, Wireframing, Prototyping, Usability Testing, Product Strategy, Developer Handoff
Mobile UX/UI, User Research, Wireframing, Prototyping, Usability Testing, Product Strategy, Developer Handoff
Mobile UX/UI, User Research, Wireframing, Prototyping, Usability Testing, Product Strategy, Developer Handoff
Achievements
Achievements
Achievements
Launched MVP in the App Store with 2,000+ users and 5-star rating
Launched MVP in the App Store with 2,000+ users and 5-star rating
Launched MVP in the App Store with 2,000+ users, 5-star rating
01 – The Problem
01 – The Problem
01 – The Problem
Finding the perfect photo was harder than it needed to be.
Finding the perfect photo was harder than it needed to be.
Finding the perfect photo was harder than it needed to be.
People were already asking friends for help choosing photos, but the process was scattered across texts, group chats, and informal conversations. Photos arrived out of order, friends responded late, votes were hard to track, and ties often made the decision more confusing.
The deeper problem was not just photo selection. It was confidence. Users wanted reassurance that they were choosing the strongest image before posting, publishing, or sharing it publicly.
People were already asking friends for help choosing photos, but the process was scattered across texts, group chats, and informal conversations. Photos arrived out of order, friends responded late, votes were hard to track, and ties often made the decision more confusing.
The deeper problem was not just photo selection. It was confidence. Users wanted reassurance that they were choosing the strongest image before posting, publishing, or sharing it publicly.
People were already asking friends for help choosing photos, but the process was scattered across texts, group chats, and informal conversations. Photos arrived out of order, friends responded late, votes were hard to track, and ties often made the decision more confusing.
The deeper problem was not just photo selection. It was confidence. Users wanted reassurance that they were choosing the strongest image before posting, publishing, or sharing it publicly.
02 – Understanding the Users
02 – Understanding the Users
02 – Understanding the Users
I interviewed users to understand how they choose photos today.
I interviewed users to understand how they choose photos today.
I interviewed users to understand how they choose photos today.
To better understand the problem, I interviewed people who regularly needed help choosing photos, from photographers and creators to everyday users asking friends for feedback.
I wanted to learn how they currently made decisions, who they trusted, what slowed them down, and what made them feel confident enough to choose one image.
The research revealed that users were not only looking for opinions. They were looking for reassurance. The product needed to support the emotional side of decision-making, not just the functional act of voting.
To better understand the problem, I interviewed people who regularly needed help choosing photos, from photographers and creators to everyday users asking friends for feedback.
I wanted to learn how they currently made decisions, who they trusted, what slowed them down, and what made them feel confident enough to choose one image.
The research revealed that users were not only looking for opinions. They were looking for reassurance. The product needed to support the emotional side of decision-making, not just the functional act of voting.
To better understand the problem, I interviewed people who regularly needed help choosing photos, from photographers and creators to everyday users asking friends for feedback.
I wanted to learn how they currently made decisions, who they trusted, what slowed them down, and what made them feel confident enough to choose one image.
The research revealed that users were not only looking for opinions. They were looking for reassurance. The product needed to support the emotional side of decision-making, not just the functional act of voting.
03 – User Scenarios
03 – User Scenarios
03 – User Scenarios
I mapped the real moments where people needed help.
I mapped the real moments where people needed help.
I mapped the real moments where people needed help.
Scenario 01 — The everyday user
A user takes multiple similar photos and wants quick feedback before sharing.
Scenario 02 — The photographer
A photographer needs to narrow down a large set of images before sending, publishing, or adding them to a portfolio.
Scenario 03 — The creator
A creator or influencer wants trusted opinions before posting an image publicly.
Across each scenario, the same pattern appeared: users had options, but they wanted a clearer way to compare them and make a confident final choice.
Scenario 01 — The everyday user
A user takes multiple similar photos and wants quick feedback before sharing.
Scenario 02 — The photographer
A photographer needs to narrow down a large set of images before sending, publishing, or adding them to a portfolio.
Scenario 03 — The creator
A creator or influencer wants trusted opinions before posting an image publicly.
Across each scenario, the same pattern appeared: users had options, but they wanted a clearer way to compare them and make a confident final choice.
Scenario 01 — The everyday user
A user takes multiple similar photos and wants quick feedback before sharing.
Scenario 02 — The photographer
A photographer needs to narrow down a large set of images before sending, publishing, or adding them to a portfolio.
Scenario 03 — The creator
A creator or influencer wants trusted opinions before posting an image publicly.
Across each scenario, the same pattern appeared: users had options, but they wanted a clearer way to compare them and make a confident final choice.
04 – Research Insights
04 – Research Insights
04 – Research Insights
Users were overwhelmed by too many similar choices.
Users were overwhelmed by too many similar choices.
Users were overwhelmed by too many similar choices.
User research revealed that the existing process was slow, messy, and hard to track. People were sending photos through messages, waiting for replies, manually counting opinions, and still feeling unsure afterward.
Key Insights:
Users felt overwhelmed by too many similar photo options.
Feedback across messages was scattered and hard to compare.
Friends did not always respond quickly.
Votes were difficult to track manually.
Ties made the final choice even harder.
User research revealed that the existing process was slow, messy, and hard to track. People were sending photos through messages, waiting for replies, manually counting opinions, and still feeling unsure afterward.
Key Insights:
Users felt overwhelmed by too many similar photo options.
Feedback across messages was scattered and hard to compare.
Friends did not always respond quickly.
Votes were difficult to track manually.
Ties made the final choice even harder.
User research revealed that the existing process was slow, messy, and hard to track. People were sending photos through messages, waiting for replies, manually counting opinions, and still feeling unsure afterward.
Key Insights:
Users felt overwhelmed by too many similar photo options.
Feedback across messages was scattered and hard to compare.
Friends did not always respond quickly.
Votes were difficult to track manually.
Ties made the final choice even harder.
05 – Wireframes & UX Decisions
05 – Wireframes & UX Decisions
05 – Wireframes & UX Decisions
I translated the research into a simple photo-polling flow.
I translated the research into a simple photo-polling flow.
I translated the research into a simple photo-polling flow.
The wireframes focused on making the decision process visual, fast, and easy to understand. Instead of sending photos across multiple chats, users could create one poll, invite voters, and view the result in one place. Each feature was designed with user needs in mind.
The wireframes focused on making the decision process visual, fast, and easy to understand. Instead of sending photos across multiple chats, users could create one poll, invite voters, and view the result in one place. Each feature was designed with user needs in mind.
The wireframes focused on making the decision process visual, fast, and easy to understand. Instead of sending photos across multiple chats, users could create one poll, invite voters, and view the result in one place. Each feature was designed with user needs in mind.
Feature 1
Feature 1
Feature 1
9-photo poll
9-photo poll
9-photo poll
Users could upload up to 9 photos into one poll, making it easier to compare multiple options in a structured format.
Users could upload up to 9 photos into one poll, making it easier to compare multiple options in a structured format.
Users could upload up to 9 photos into one poll, making it easier to compare multiple options in a structured format.
Feature 2
Feature 2
Feature 2
Timer-based voting
Timer-based voting
Timer-based voting
Each poll included a timer so users could get feedback quickly and in time for their post instead of waiting all day for responses.
Each poll included a timer so users could get feedback quickly and in time for their post instead of waiting all day for responses.
Each poll included a timer so users could get feedback quickly and in time for their post instead of waiting all day for responses.
Feature 3
Feature 3
Feature 3
Collage format
Collage format
Collage format
Photos appeared in a 3x3 grid so users could scan options quickly. They could also open photos individually or in full screen to compare selected images side by side.
Photos appeared in a 3x3 grid so users could scan options quickly. They could also open photos individually or in full screen to compare selected images side by side.
Photos appeared in a 3x3 grid so users could scan options quickly. They could also open photos individually or in full screen to compare selected images side by side.
Feature 4
Feature 4
Feature 4
Automated vote counting
Automated vote counting
Automated vote counting
The app automatically counted votes and highlighted the winning photo, so users didn’t have to manually track feedback.
Polls were also designed around an odd number of voters to reduce ties, making the final result feel more decisive.
The app automatically counted votes and highlighted the winning photo, so users didn’t have to manually track feedback.
Polls were also designed around an odd number of voters to reduce ties, making the final result feel more decisive.
The app automatically counted votes and highlighted the winning photo, so users didn’t have to manually track feedback.
Polls were also designed around an odd number of voters to reduce ties, making the final result feel more decisive.
06 – Prototyping & Testing
06 – Prototyping & Testing
06 – Prototyping & Testing
I prototyped the core flows before development.
I prototyped the core flows before development.
I prototyped the core flows before development.
I created low-fidelity prototypes to test the main experience: creating a poll, uploading photos, setting a timer, inviting voters, voting on images, comparing photos, and viewing final results.
Usability testing helped refine the flow before developer handoff. The goal was to make sure users could understand the product independently and move from photo selection to final decision without confusion.
I created low-fidelity prototypes to test the main experience: creating a poll, uploading photos, setting a timer, inviting voters, voting on images, comparing photos, and viewing final results.
Usability testing helped refine the flow before developer handoff. The goal was to make sure users could understand the product independently and move from photo selection to final decision without confusion.
I created low-fidelity prototypes to test the main experience: creating a poll, uploading photos, setting a timer, inviting voters, voting on images, comparing photos, and viewing final results.
Usability testing helped refine the flow before developer handoff. The goal was to make sure users could understand the product independently and move from photo selection to final decision without confusion.
07 – Final Product & MVP Launch
07 – Final Product & MVP Launch
07 – Final Product & MVP Launch
Turning photo selection into one clear voting experience.
Turning photo selection into one clear voting experience.
Turning photo selection into one clear voting experience.
The final app allowed users to create a poll, invite trusted voters, collect feedback automatically, and see which photo received the most support.
After testing and refinement, I worked with developers to launch the MVP in the App Store. Because time and budget were limited, I prioritized the core experience and focused on shipping the simplest version of the product that solved the main user problem.
The final app allowed users to create a poll, invite trusted voters, collect feedback automatically, and see which photo received the most support.
After testing and refinement, I worked with developers to launch the MVP in the App Store. Because time and budget were limited, I prioritized the core experience and focused on shipping the simplest version of the product that solved the main user problem.
The final app allowed users to create a poll, invite trusted voters, collect feedback automatically, and see which photo received the most support.
After testing and refinement, I worked with developers to launch the MVP in the App Store. Because time and budget were limited, I prioritized the core experience and focused on shipping the simplest version of the product that solved the main user problem.
08 – Promo Video
08 – Promo Video
08 – Promo Video
Bringing the story to life through a short video.
Bringing the story to life through a short video.
Bringing the story to life through a short video.
09 – Launch & Impact
09 – Launch & Impact
09 – Launch & Impact
Launched in the App Store
Launched in the App Store
Launched in the App Store
The app reached 2,000+ users and received a 5-star rating.
The app reached 2,000+ users and received a 5-star rating.
The app reached 2,000+ users and received a 5-star rating.
Awarded Best User Research Insight
Awarded Best User Research Insight
Awarded Best User Research Insight
Awarded for uncovering a clear user need and product opportunity.
Awarded for uncovering a clear user need and product opportunity.
Awarded for uncovering a clear user need and product opportunity.
10 – Final Reflection
10 – Final Reflection
10 – Final Reflection
This was my first experience taking a product from idea to launch.
This was my first experience taking a product from idea to launch.
This was my first experience taking a product from idea to launch.
Choosing Credz taught me how to turn a real behavior into a product experience. I learned how to research users, design around their needs, test early ideas, work with developers, and make MVP tradeoffs.
The biggest lesson was learning not to design only from my own assumptions. Even though the idea came from a problem I had experienced myself, the product became stronger when user feedback shaped the direction.
Choosing Credz taught me how to turn a real behavior into a product experience. I learned how to research users, design around their needs, test early ideas, work with developers, and make MVP tradeoffs.
The biggest lesson was learning not to design only from my own assumptions. Even though the idea came from a problem I had experienced myself, the product became stronger when user feedback shaped the direction.
Choosing Credz taught me how to turn a real behavior into a product experience. I learned how to research users, design around their needs, test early ideas, work with developers, and make MVP tradeoffs.
The biggest lesson was learning not to design only from my own assumptions. Even though the idea came from a problem I had experienced myself, the product became stronger when user feedback shaped the direction.