Project Summary
Role
UX Strategy & Interaction Designer
Timeline
Mar - Jun 2026
Skills
AI UX, User Research, UX Strategy, Concept Design, Storytelling
Achievements
Defined a unique AI device strategy, Presented 3 human-first concepts to Samsung COO/CFO
User & Market Research
Led quantitative user research study with 500 participants to understand pain points, expectations, and desirability around current wearables. Audited 100+ AI devices and wearables and emerging trends to map the competitive landscape, identify gaps, and define design criteria for a successful AI device.
Body Zone & Form Factor Exploration
Assessed the human body through in-person bodystorming exercises to identify promising zones for an always-available AI device. Explored 50+ form factor concepts and helped narrow the direction to 3 human-first concepts grounded in privacy, personal style, all-day comfort, and social acceptability.
Interaction, Experience & Design Expression
Defined the value proposition, interaction model, and key features for each form factor concept. Collaborated with industrial designers to shape the visual and aesthetic direction, then brought each concept to life through detailed scenarios and experience storytelling.
Strategy & Stakeholder Presentation
Synthesized the full body of work into a unique AI device strategy centered on wearability, privacy, and everyday use. Presented 3 human-first AI device concepts to Samsung executive leadership, connecting user needs, hardware opportunities, design expression, and future product direction.