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SAMSUNG • 2025
SAMSUNG • 2025
SAMSUNG • 2025

Designing New Experiences for AI-Powered PCs

Designing New Experiences for AI-Powered PCs

Designing New Experiences for AI-Powered PCs

Image with a big purple logo and black background
Image with a big purple logo and black background

Project Summary

Designed and validated new AI PC experiences across UX/UI, voice, and physical interactions.

Designed and validated new AI PC experiences across UX/UI, voice, and physical interactions.

Designed and validated new AI PC experiences across UX/UI, voice, and physical interactions.

AI is becoming part of everyday computing, but most PC experiences still treat it as an added feature. We explored how AI could become more integrated into everyday workflows through new interfaces, voice, and physical interactions. I conducted user research and designed future AI PC experiences, translating insights into UX/UI flows, multimodal interactions, and high-fidelity prototypes.

AI is becoming part of everyday computing, but most PC experiences still treat it as an added feature. We explored how AI could become more integrated into everyday workflows through new interfaces, voice, and physical interactions. I conducted user research and designed future AI PC experiences, translating insights into UX/UI flows, multimodal interactions, and high-fidelity prototypes.

Role

UX & Interaction Designer

Timeline

Jul - Dec 2025

Skills

AI Interaction Design, UX Research, UX/UI Flow, High-Fidelity Prototyping, Experience Videos

Achievements

11 AI PC concepts developed, Granted patent for physical AI interaction surface

My Contributions

My Contributions

Research & Synthesis

Conducted task-based user research and surveys to understand how people use AI on PCs today, where they struggle, and what they expect from future laptop experiences.

AI Landscape & Opportunity Mapping

Combined user insights with AI landscape research to identify emerging behaviors and product opportunities. Synthesized findings into four strategic areas that guided concept development.

Concept Design & Storytelling

Designed 11 AI PC concepts, creating UX/UI flows, multimodal interactions, high-fidelity prototypes, and concept videos for each. Evaluated their desirability with 500 participants.

AI Prototyping & User Validation

Developed a functional laptop prototype to explore new AI interactions. Conducted in-person usability testing that informed hardware direction and contributed to a patent.

Project details are confidential.
Please reach out directly to learn more about my role, process, and impact.

Get in touch

Project details are confidential.
Please reach out directly to learn more about my role, process, and impact.

Get in touch

Project details are confidential.
Please reach out directly to learn more about my role, process, and impact.

Get in touch